Does A suitable title matters???..

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What do you all think does a suitable title matters for any article or discussion!!.. I think yes!.. most of people first look upon the title/heading of your discussion, then they move to the content further!. What attract the people to read your discussion or article is your title, so one must be very particular while giving it a heading/title.. I too feels that if the discussion has a proper title then it is must that people read it!.. I hope you all agree with me at this point!.. So choose it wisely!!..