Affiliate marketing and social media influencing

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An affiliate marketer posts a link to the company's products and gets paid every time a person clicks and buys something via the link. So for an affiliate marketer to earn, there must be a purchase made via the link. On the other hand, a social media influencer gets paid every time he/she posts about the products. It's like a paid-to-post-about-something kind of scheme. Both affiliate marketing and social media influencing are easy to do. You just need to approach the companies where you frequently buy from and convince them to pay you to market their products. Most companies will provide you with banners and unique code/link that you will attach to your posts. Do you think you can do any of the above? Or both?