Why Would One Network Debut Two New Shows At The Same Time?
@danishcanadian (28953)
Canada
July 11, 2021 2:42pm CST
It’s been advertised on HLN (a part of CNN) that the new season of Forensic Files II will debut at 9 PM EST on HLN, but that a show called The History Of Sit Coms will debut on the original CNN at the same time. Hubby & I wanna see both. We are going to watch one live, and record the other on our PVR to watch right after. Wouldn’t it be better for a network’s advertising revenues, to debut those two shows at different times?
2 people like this
1 response
@JAWwriting (298)
• United States
11 Jul 21
The answer is multilayered. The first is each channel though owned by the same company generally works independently meaning their own management including the programming manager. Yes, they probably take each other's programming into account but with 9 pm being the prime beginning of prime time and the shows being so different in content they probably decided that each would not significantly affect live viewership where mixed families like you probably will have an even split between which is watched live and which is recorded. With modern DVRs and internet streaming, I think less concern is placed in live broadcasts as it once was.
Second, The first full week after the 4th of July in the US is a big new shows week where broadcasters try to grab series viewers and to delay one over the other may have come to more of a loss of new viewers than the loss due to overlapping scheduling.
There may be other minor reasons between it but primarily it is they are treated as independent businesses and sometimes there was no real solution to show overlap.
