WHY DO PEOPLE DO THIS?

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I've been friends with a Bulgarian Girl almost over a year now. We met through pubG mobile. We had such a beautiful bonding. She used to call a lot and we talked for hours. Whenever she needed help to make a video or need my pubg account, I always gave her and said YES. I quit pubG last year and haven't open my account for a while. I got some close friend asking me for my pubG account and I said NO to all of them because it only bring more friend to ask. The Bulgarian girl stopped talking to me ever since I quit pubG. She only reply to my messages. Last year she asked me for my account and I said NO. First time and the only time I ever said NO to her. Ever since she ignore me and talk bad about me to our mutual friends. She made a very close friend of mine distancing themselves from me. She told I got an attitude. She forgit I was the one who was there for her in her bad time and stood up for her. Why do people forget about all the good we once did for them and remember only the one time you say NO? She starts hating on me and spreading lies.