Be it Trump or be it Modi...

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These two are the world's most famous leaders who have led their nations successfully. One of them is still holding the post. There are ad wings that handle the party's canvassing. We have seen in the past the social media has played an important role when it comes to wooing the voters irrespective of the physical locations. You can say they have actually influenced the vote share, and that's why we got to see some unprecedented results as well. Here we are again going into elections - the assembly elections by the end of the year. The blame game has long started and again it comes to various social media platforms where the political parties make use of them to put their point forward. Because such platforms are in everybody's hands these days, it's quite easy to reach out to each and every voter. Can such campaining influence the voters? Is that influence temporary or permanent?