The “Now or never “Subscription model tactic to force impulsive purchase / myLot

India

January 8, 2025 11:01am CST

Recently I had subscribed to a free trial of an online economic magazine. It did give interesting insights and well it was good to read. Around Christmas time, the free subscription expired and the renewal price seems to be a little hefty. So, I decided to wait for some time. However, from Christmas day till today I am daily bombarded with “Now or never” offer from the magazine. It is same price but then with the psychological marketing strategy of stating it is for limited time such as 24 hours and so on. They present the words as if I was going to miss out the next big thing. The pressure tactic in words was interesting as it was looking for an impulsive commitment and impulsive buying. Have you ever seen or fallen for the such “Now or never” subscription model tactics?

10 people like this

11 responses

The Horse

@TheHorse (222197)

• Walnut Creek, California

8 Jan

I see that kind of thing all the time. Including among politicians when they are in "begging" mode.

4 people like this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

I never thought of politicians earlier with respect to the topics. Come think of it- it seems to be true atleast for some of them. Thanks for sharing!

1 person likes this

@TheHorse (222197)

• Walnut Creek, California

10 Jan

@RevivedWarrior Politicians (here) always talk about "deadlines." Send us money today!

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Ptrikha_2

@ptrikha_2 (47252)

• India

8 Jan

I have been flooded with similar offers. And at two places- Email and WhatsApp. It is an online subscription of a big Business Newspaper. The difference is that I had a paid subscription for some time but now I did not renew it due to a lack of time and some price increase. Anyways it is a customer's choice. I can understand their pressures but well so much bombardment is not good.

4 people like this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

Yes- even i am getting flooded in mail and WhatsApp. And very true it is our choice and bombardment does not help in any ways. Thanks for sharing!

1 person likes this

@allknowing (139591)

• India

8 Jan

I never get trapped with such offers

2 people like this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

Very wise of you. There are few who get trapped for first few times. Thanks for sharing!

@RebeccasFarm (90990)

• Arvada, Colorado

9 Jan

Oh yes..this is rampant today.

2 people like this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

I guess so. From what i udnerstand from others , it is quite common these days. There should be some regulations on these as well. Thanks for sharing!

@DaddyEvil (139792)

• United States

8 Jan

Yes, I've seen that tactic and usually block the emails from a company that stoops to tactics like that.

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@DaddyEvil (139792)

• United States

10 Jan

@RevivedWarrior WhatsApp does marketing? I've never seen that but I only use it to talk with two friends in India. Other than private messaging, I didn't know WhatsApp could do anything else. You're very welcome.

1 person likes this

Anish Asokan

@RevivedWarrior (3119)

• India

11 Jan

@DaddyEvil Here we get WhatsApp notifications from Companies and mrketing agencies and they would bombard you at times with messages. While some Organizations use them carefully , others use it for mass broadcasting .

1 person likes this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

Yes, that would be a good way to block these companies from mails. I need to do the same with WhatsApp marketing as well. Thanks for sharing!

1 person likes this

@JudyEv (344667)

• Rockingham, Australia

9 Jan

The marketing people are very clever with their tactics, aren't they? Some give you it free for a month but written in the fine print is a commitment to pay monthly from then on.

2 people like this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

Very true- after a trail , they would like to charge us a hefty price , which is not something we would have to entertain. Thanks for sharing!

1 person likes this

@AmbiePam (95567)

• United States

9 Jan

No, I have never given in to those lame pressure offers. For some reason, they have the opposite effect on me. I start resenting the people and companies behind the offers, and tend to interact less with their business as a result.

1 person likes this

Anish Asokan

@RevivedWarrior (3119)

• India

10 Jan

Wiser people definitely do the exact behaviour. They resent as the offer has all components of exploitations. Thanks for sharing!

1 person likes this