how to make a successful web site?

Below is a set questions you can ask yourself. If you answer them honestly, you'll know whether you need a new site or not. After you've gone through the process, ask some colleagues to do the same. See if your answers compare. 1. Does Your Website Have A Purpose? Every website should have a clearly defined purpose. Having a website just because everyone else has one is not an acceptable strategy. What is your website's purpose? a. Transactional sales-oriented site b. Customer service support site c. How to instructional site d. Product or service demonstration site e. Lead generation site f. Marketing, branding, positioning site g. Promotional campaign site h. Viral or buzz creation site 2. Is Your Website Focused? 3. How Functional Is Your Website? 4. Does Your Website's Construction Balance Competing Concerns? 5. Does your website honestly reflect your business personality? 6. Is your Web-presentation integrated into your overall marketing plan? 7. Is content king on your website? 8. Is your website an experience? 9. Does your website have a distinctive look? 10. Do you list appropriate contact information on your website? There you have it. Ten questions that when answered honestly will tell you whether or not you have a website that works and whether or not you need to rebuild.

Above all, have something interesting that can sit well within a visually attractive site.