Getting Coustomer Referrals
By whamom
@whamom (17)
United States
December 7, 2006 2:59pm CST
Remember This: Your Clients Want to Give You Referrals
Redone by a member of my upline in the home business I work
If you feel any reluctance or awkwardness about asking for referrals, it's critical you re-frame your perspective. Asking your current customers for referrals is actually another aspect of how you serve them. Once you understand this, perhaps your reluctance will subside.
There are basically four ways in which your customers benefit from the referral process.
1. The Hero Factor
Your customers know colleagues, friends, and their own customers who will benefit from knowing you. If finding you was a good thing for your customer, many of them will want to share you with others. Remember, we represent an awesome company, product and offer many services…. and your customers have come to know the value of theses. Asking for referrals, in all its forms, serves your clients by helping them help others.
The Extraordinary Service Factor
You do your best to provide great service to all your customers. Right? I hope so. With the customers who provide referrals to you, do you go out of your way to show your appreciation? Of course you do; perhaps you send a nice “thank you” gift; or better yet a referral to them for their own business. Your customers with a referral mindset probably already know this. That may be one reason they're giving you referrals. Other customers, however, may need to be educated in this referral business. As early in your relationship as possible, let them know you're building your business from referrals, and that you'll value their help when the time comes. Tell them that you provide great customer service to all your customers, and that you hope to serve them so well they become advocates for you and Melaleuca. Tell them it can only be an upward spiral of good things for all.
The More Time For Service Factor
Using referrals is the most effective way to use your prospecting time, you'll be acquiring more customers in less time. When you prospect through referrals, you'll have probably generate more high-quality referrals and you'll be able to use the referral process to find prospects that fit your specific customer/business builder profile.
The Like/Trust Factor
People give referrals to people they like and trust. These two elements must be present. I've discovered that if you provide great customer service, and they like you and trust you, they'll be happy to help you. People like to help others. Your customers will take a real stake in your business if you let them.
Take the time to share your vision for your business. Why are you working a Melaleuca Business- how have you seen it enhance lives. Do it in terms of how they will also benefit from your increasing success. Let them know you value their help, and they will play a role in your success by giving you referrals. The fact that your customers like you, trust you, and want to help you is a powerful element in the referral process. Sometimes you have to be proactive so they realize you value their help.
When I ask for referrals I usually play a combination of these factors. For instance, I quite often say, "I'm trying to build my business and I value your help. Perhaps you can help me help your colleagues."
Independent Marketing Executive II
www.imaginebalance.con
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