Marketting lessons, Its easy to understand

India
December 13, 2006 4:41am CST
A Professor at one of the IIM's ( INDIA )was explaining marketing concepts to the Students:- 1 You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing 2 You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - That's Advertising 3 You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me." - That's Telemarketing 4 You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say: By the way, I'm rich. Will you marry me?" -That's Public Relations 5 You're at a party and see gorgeous girl. She walks up to you and says: You are very rich! Can you marry ! me?" - That's Brand Recognition 6 You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback 7 You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - That's demand and supply gap 8 You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - That's competition eating into your market share 9 You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" &your wife arrives. - That's restriction for entering new markets 10 You are at a party .. you see a gorgeous girl ..you walk up to her..before you say anything, she tells you "I know you are rich and I would like to marry you.. but you must convince your wife to marry my husband" -Thats...cross sell!!!!
1 response
@dpsukheja (168)
• India
13 Dec 06
good one..