What is myLot?

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I am a new user on myLot site. it is not just another social networking site.it is the one where u can earn some bucks rather than loosing it.(that's what drove me in). so tell me guys what do u think is the source of income this site has? also let me know ur view on the name myLot. is it an appropriate name? or can u suggest a better name? Tell me whatever is in your mind......