haweli desi portal

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i recently visited this site http://haweli.co.nr/ , Haweli Desi portal. Although this is started by some teenager and very beginner type site but I think its nice idea . I remember few years before a site was also like this about indian portal www.khoj.com . the main problem about these sites are 1) they are closed before getting attention. 2) they are started mainly for earning money without having any idea to extend site in further direction. 3) for fun It;s not bad to think about earning money from ur site but i think contents of site are most important thing which should be kept in mind. You can earn few money on a bogus site just by putting banners but not for a long. Its failed idea in long run. What do u say about this???