Are they exploiting the NRI film market?

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“NRIs have been important to me”, said the Bollywood star Shahrukh Khan. “NRI market is as good to us as the market in India and UK is number one for us”, said the veteran film director Yash Chopra. “We do not see NRIs as people who are separate from Indians. They are all Indians and in fact the NRIs are more Indian at heart then any of us in India”, said Bollywood’s hottest young director Karan Johar. Bollywood’s most successful team made these comments answering a question of the NRIfm.com editor Vijay Rana in a press conference during a mini festival called Bollywood Goes to BAFTA.