Advertise in games?

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Advertising in video games is here to stay. That's a fact that everyone will just have to live with. What shouldn't be tolerated, though, is when the advertising crosses the line and actually interferes with the gameplay. Advertising isn't inherently bad, but it is when you're spending as much as $60 on a game and are still constantly assaulted with advertisements. It´s just another way to collect more money from us.One example of this kind of advertises is the game Fight Night Round 3 (X360, PS3), not only are you constantly bombarded with advertisements for Dodge and Burger King, but the advertisements actually worked their way into the ring in the form of The King, who is an unlockable trainer in the game. You think that it´s right or just a try to control our minds? Raise your voice about this !!