What is risk ?

Risk is inherent in every activity we do. The intended results of our action may or may not match our expectation. Greatness in any field or endeavor comes with taking risk. Extract from wikipedia. Risk is a concept that denotes a potential negative impact to an asset or some characteristic of value that may arise from some present process or future event. In everyday usage, "risk" is often used synonymously with the probability of a loss or threat. In professional risk assessments, risk combines the probability of an event occurring with the impact that event would have and with its different circumstances. Risk does not always only refer to the avoidance of negative outcomes. In game theory and finance, risk is only a measure of the variance of possible outcomes. Insurance is a classic example of an investment that reduces risk — the buyer pays a guaranteed amount, and is protected from a potential large loss. Gambling is a risk increasing investment, wherein money on hand is risked for a possible large return, but also the possibility of losing it all. By this definition, purchasing a lottery ticket is an extremely risky investment (a high chance of no return, but a small chance of a huge return), while putting money in a bank at a defined rate of interest is a risk-averse course of action (a guaranteed return of a small gain). For more... http://en.wikipedia.org/wiki/Risk Some quotes on risk. "Living at risk is jumping off the cliff and building your wings on the way down." — Ray Bradbury Herodotus: Quotes about Risk Great deeds are usually wrought at great risks. Vincent Van Gogh: Quotes about Risk Great things are not done by impulse but by a series of small things brought together Friedrich Von Schiller: Quotes about Risk He that is over-cautious will accomplish little. Diane Ackerman: Quotes about Risk I don't want to come to the end of my life and find that I have just lived the length of it. I want to have lived the width of it as well. Woodrow Wilson: Quotes about Risk I would rather fail in a cause that will ultimately triumph than to triumph in a cause that will ultimately fail. A. E. Hotchner: Quotes about Risk I would rather fail in an attempt at something new and uncharted than safely succeed in a repeat of something I have done. Arthur Koestler: Quotes about Risk If the creator had a purpose in equipping us with a neck, he surely meant us to stick it out.