who is behind myLOT ?? who's brainchild is it ??

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Many of us know, tht Google promoted Orkut in a big way, and it became a massive networking community in a small time whr ppl joined for a plethora of reasons.Does any of u know , who's brainchild is MyLot ??The concept,idea is amazing and may be it will be able to pull out a huge chunk of Orkutters here, thus hitting hard at Google's funding resources.Then may be it will be bought over by Microsoft, who right now seems like losing the battleground in the fight for technology supremacy to Google. How far does this idea sound possible ??