Sales tactics

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Is any one out there a seller? I work for a cable company and have been charged by my supervisor to put together a sales strategy and present it to my general manager. We are a very small cable company and don't have a huge budget and they are tyring to do this inhouse which is why they asked me to do it. The biggest problem is selling something you don't believe in. How do you sell a product that you are not 100% confident in?