how frauds make money in mylot

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I have been noticing how the similar topics posted in mylot are getting varied response.Yesterday I noticed that almost the same topic(with slight variation in wordings of which 1 was posted 2 weeks ago and the second one 1 day before).Then my reasoning takes me too the conclusion that 1)it is not the topic that draws the response.It is the person who does.He has got a lot of friends who are invited just to give a response to whatever crap he posts.. 2)the same person has got a lot of e-mail ids and usernames created with which he is posting responses to his topic as somebody else I seriously think admins of mylot shud take this seriously..and what are we..?Fools???