Do you know how Mylot makes money in this business

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I am curious how much Mylot.com makes and how do they make it. There are 55000 users on mylot and if they pay 50 cents to everybody on average they are paying $27,500 per day that is $825,000 per month. They need to make 1 million dollars per month to almost breakeven. I can see google ads (adsense) here but I am not sure how many of us click on them to make money for mylot. Any guesses are welcome here on how they may be making money and how much.