The essence of Comparison

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We have the measures of length ( viz. centimeters, meters, kilometers, miles, etc. ) and weight ( viz. grams, kilograms, miligrams, etc. ). Similarily, we have comparisons to measure the excellence of one thing over the other. Comparisons are useful to convey information about different topics to show what makes each topic unique in it's own right while showing the inherent qualities. Every individual makes many comparisons in his/her everyday life one way or the other. For example: All of us opt for the best and convenient mode of transport while commuting between home and office. The right option is decided by making a comparison between different modes of transport available for the purpose under consideration. Another most prevalent example of comparison is the comparison made between a variety of alternatives while shopping. There are no set rules of comparison. It all depends upon the purpose of the individual having the challenge of comparison while stepping towards in pursuit of his/her goal. The essence of comparison needs no supporting explanation. It can't be ignored. In today's world, comparison is the first step to access the right decision.