Celebrity Big Brother: Reality hits race nerve!

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I am sure everyone has heard about the British reality show Celebrity Big Brother, now that there is an Indian actress on the show, there has been some racial slurs directed against her. This has caused an uproar in her native country India and in UK. Do you think this is a tactic used by the producers to increase the viewer ratings or is this how other contestants feel about her nationality? Racism has been a major issue in every country. Should these contestants who use racial slur be disqualified? Please don't post one word answer or silly comments AND NO FOUL LANGUAGES PLEASE.