advertising

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Of course none of us enjoys paying for ads. But advertising our online businesses is essential. I have in the past tried to advertise everyplace it was free. I did end up with a lot of hits along the way but i never once sold anything. It's been a while since I have posted free. And lately I've been just asking people if they have an opinion about free ads versus paid advertising. I was pretty shocked to learn that about 50% of these online businesses owners thought free ads were worthwhile. Is there anyone who has an opinion on the types of ads availabe, and why do you feel this way? Has anyone had good luck with free ads? I'm just curious thats all.