dragon boat paddling as unpopular sport

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I have been training and playing dragon boat paddling for many years now, and yet it has not become a "talk-of-town" sport unlike many ball sports such as basketball, volleyball, football, and soccer. I enjoy and love this sport so much that I would really be happy when the time comes that it levels to the people's following like that in the ball games. What do you think is the best way to make this water sport click to the mass?