Why do buisnesses look down on calling the cops?

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I was just reading a discussion that OnfireforJesus started several days ago. Her son was almost molested in a mens bathroom at walmart. A lot of people are saying that Walmart didn't report it because they don't want the bad publicity. What I don't understand is Why is it considered bad publicity? Walmart didn't tell that guy to go in there and do it. I would think it would be good publicity if they had locked the store down immediatly and called the police. yeah, it's a bad situation, but they would have done the right thing and it would have made everyone see that they don't accept that kind of thing and they have a plan to stop it. I would feel safer shoping in a store like that, than in one that hasn't had any kind of incident. Why? Because It has been proven, not only to me but also to the offenders, that there is a plan and they will be caught. While the store without an incident has not proven that they will do what they say. Anyways, what do you think? Am I alone in my thinking?