i want a business, should i franchise or make my own brand?

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i wanna be inline wiht a food business. i thinks thats the easiest most profitable business now a days. i believe everyone requires and needs food to survive. but i just cant decide if franchising is better than creating my own brand. i knew that franchising requires more capital since we need to pay for their name, royalty fee & franchise fee. but the good advantage is they are already well known. but then i still think that making my own brand can make way for a new succesful me in this business. atleast i can even save on capital since i dont need to pay on anythign. im so confused. i want a business. i just cant decide. can you help me? please justify your choice. ill owe my success to everyone here. thanks alot:)