Blue Ocean Strategy Application for a Successful Business

Tweet

Have you heard of the Blue Ocean Strategy? I just recently read an article about Blue Ocean Strategy (BOS). BOS is a new management perspective that shows how companies stop bleeding and succeed in today's highly competitive markets. It focuses on "Value Innovation" rather than traditional marketing methods to have a successful business. Do you know a specific business BOS application/ examples? Have you applied BOS as a business strategy in your companies/ businesses?