why do kids love M&Ms???

I think it's probably the colour that initially attracts children to M&M's, children love anything that's brightly coloured and it immediately catches their eye. They are also kind of like play food, because there are so many M&M's in a packet and they are so brightly coloured, children can play/count with them, throw them etc. They might also be fascinated by the fact that they're chocolate even though they don't look like chocolate.

Really??? He would trade his toys just for that candy?... How old is you nephew???

I guess it is because they are delicious, not just kids love these things, they really are nice....sounds like you don't think much of them....:)

I think every kid just love candy at no specific reason.M & M attract kids the most due to its candy of many colors, the mascot and the dispenser of many types. My nephew and nieces just love this M & M . For me, M & M not just attracts kids but adults too cant resist this colorful candy as well and I am one of them :-)

I think kids like them because they taste very good and love chocolate. Plus they are bite size pieces which they can eat easily. My dog even loves M&M's and he isn't supposed to have chocolate LOL.