Why Mylot is so successful and addictive.

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I think mylot is so successful and addictive because people have very stressful and busy lives these days. Due to this rush and hurry, no-one has time to "really & truly" listen to each other. So Mylot comes in and says: "hey, come and chat for free, offer your opinion!", so lots of people join up in order to "be heard" in such a busy world. Its actually therapy! and thats what makes it so addictive! Other members hear what we have to say and respond accordingly... in turn, we feel heard! What do you think about this idea?