Creating a Mass appeal Product

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I am working to create a mass appeal product... I know it will be a successful product if it solves exisitng problems or in a way provides huge convenience over exisiting inconveniences... I would like to focus on various topics in this section I want to focus first on unique advertising medias designed so that the masses get services complimentary and pay for tangible consumables only... for example... provide free phone services to phone users (everything free - the instrument, the calls etc..) but they pay for the consumables.. that is if the users are in a office they buy stationery off advertising on their service.. or if the users are at home.. they purchase their requirements off the advertising on their complimneatry phone service... i invite all to pour in their best ideas... and suggestions for newer areas of creating mass appeal products... many thanks to all in advance..