What's the first thing the comes to your mind when Valentines Day?

What pops into my mind when I hear the word "Valentine's Day" are flowers (especially red roses), chocolates and a whole lot of love. =) People correlate that day with showing their love for their partners. Plus they usually use this day to do things that they don't usually do on "regular" days (like going out to fancy restaurants, buying exorbitant gifts like rings etc. and going on a vacation).