is yahoo getting better?
By vehaileairu
@vehaileairu (2286)
Philippines
2 responses
@umavarma1 (926)
• India
19 Feb 07
Why Yahoo is Good?
Yahoo does many things right:
Yahoo's home page has an average download time of 3.0 seconds according to the Keynote performance index. This is one of the fastest download times among major websites, even though it is still three times slower than required for optimal hypertext usability.
The page design is a model of minimalist design: plain and simple HTML that will render correctly in even the oldest browser.
Based on hypertext with links, links, and more links everywhere you turn.
Leveraging the connected nature of the Web and the many other sites rather than trying to do everything themselves. Yahoo's city guides are a prime example: they link to the best local content in each city - richer than anything that could be built from scratch.
Highly structured navigation system that emphasizes context and a hierarchical information architecture (not that hierarchies are the only possible information architecture, but they are easy to understand and represent in the interface).
Integration between search and navigation: when you search, the hits are shown relative to their location in the topic hierarchy.
Some design critics say that Yahoo is boring, but the simplicity has its own elegance, even if it doesn't win design awards. In fact, design awards are rarely given to those designs that work best in real use.
The real reason Yahoo is so successful is that it embraces the new medium and designs for its strengths rather than fighting its weaknesses. So, since Internet bandwidth is very limited, Yahoo emphasizes a slim design and forgets about emulating television or glossy magazines. Instead, they base their primary service on giving people good links: the fundamental innovation of the Web (and earlier hypertext systems) relative to other media. Web managers often discuss whether to allow links to other websites, with some claiming that outbound links involve a risk of losing users who move to other sites instead of dutifully staying where they are. One counter-argument is that users are going to leave anyway, but that they will return if they are given good service in the form of valuable links. Another counter-argument is that the most popular site on the Web built its service on nothing but outbound links.
What You Can Learn From Yahoo
People from many companies are attempting to build their own "mini-Yahoo" as an entry-point to their intranet or other large collection of Web information. This is a good idea, and improved intranet navigation can save millions of dollars in most large companies.
In building a "mini-Yahoo", remember the strengths I listed above. Emphasize speed, structure, clean navigation, and an integration between search and the topic hierarchy. Also make sure to build a classification hierarchy that matches your users' view of the information space rather than your own internal model.
Avoid Yahoo's mistakes: allocate editorial resources to maintain the site and keep it meticulously up-to-date, buy the best search you can find, and make sure to emphasize high-quality or recommended information. Finally, do the research to discover users' goals and design the service to support these goals and not the things you think users ought to want.
You can also use Yahoo's statistics to calculate the ranking of your own site relative to the rest of the Internet
@palacio (23)
• Indonesia
18 Feb 07
Every body know that's yahoo is the best on the internet.Their dedication make satisfaction to me and other people in this world.Like us in Indonesia,almost all of internet-user in Indonesia visit yahoo.Yahoo Beta make yahoo better and better.;)
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