Opinions Please!!!! Google vs. Search Big Daddy

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I have been a member of search big daddy since August 2006. It's a search engine just like google, alta vista, yahoo, etc. The difference with search big daddy is you can join as a free affiliate and earn advantage points. The basic concept is you can trade in your advantage points for FREE advertising. In November 2006, I upgraded to a paying member because I liked the perks. My question is if you are a business person, wouldn't you be interested in gaining free traffic to your website? The biggest complaint I have seen from a number of people is they aren't getting any traffic. I think the biggest reason for this is because it's still fairly new. If you watched the super bowl...you probably saw their ad. Search Big Daddy..keywords mean business! Unlike Google and the other search engines..search big daddy is releasing city portals. I am the city keyword manager for the city of Orlando. I jumped on board because I believe search big daddy created something AWESOME! But now, I have cold feet, maybe I am just nervous... So, I would truly appreciate it if you took a minute and did a search in hometown or city. And tell me what you think. Do you think this is something you would enjoy using? Do you think it would make your life easier? Do you think the genral population would appreciate using a search engine for their city?