Secret behind Reality Shows....

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Reality Shows on television like Big Brother, Big Boss,etc are earning a lot with TRP ratings at peak levels. But the thing why are people so keen in knowing their celebrities' daily life. How they eat?? What they do?? How they behave?? How they speak?? Enough .....now is it of any use to people who are watching?? No i guess but still the tendency to know other's habits has earned the producers of the show a lot. It is the general psychology of humans to know each other. Making friends revolves around this psychlogy. Give your thoughts over this.