How does she overcome her fear of failure?

She needs a confidence booster, have her have a little get together with friends have them invite a friend(a demonstration party indirectly) have her crafts and jewelry on display like a work area and she if it generates interest.

I would probably start by doing exactly what you're doing - offering encouragement and support and letting her know she's talented, dedicated, has a lot of potential and that I really believe in her. Do you have other friends or anyone else who is interested in her work? Why not try sharing it amongst people you know (with her permission of course) and that might help her see that you're not alone in the belief that her work is good enough to sell well. Or perhaps suggesting she start out by maybe selling it herself before approaching local stores. That's a good way to start out. You could tell all your friends she's selling some great stuff and they should check it out. Try to kind of help her ease into the feeling of putting her work out there in public for people to either "take or leave" by starting off very slowly with simple acts of encouragement. Also make sure she understands that how successfully her work sells isn't going to determine her worth as a person (I think that's why so many people hold back out of fear of failure). Success in the arts (I would think selling crafts applies too) is dependent on a whole lot more than one's individual talent and potential... The more support she has from the people around her, the better chance she'll have of being able to deal with what is to come. Best of luck to you and to your friend.

I am the same way. Everyone loves the things I make and think I do a great job and that I should try to sell them. BUT I am afraid that it wouldn't sell. I guess I will never know if I don't ever try. But I have had so many work from home experience go bad that I think I am reluctant. I hope that I will get some advice from those who have posted to this posting. Thank you for bringing this topic up.