Television Advertising

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My final paper in my Com120 class is on Controversial Television Advertising. I have alot of freedom with this, because my instructor has indictated that I can take any stand on this, either defending the freedom of speech, or defending the viewers. I have an idea of what im going to do, but I have to be objective, while trying to sway the audience to my side? Lol...is that even possible? Whats your opinion on this? I know you all have seen some pretty screwed up commercials, like the car/cat decapitation ad, and the Paris Hilton burger ad. I'd like to know what you think about this, because an active debate here would help me greatly in composing my theses. (I have to come up with four to submit before choosing one). Im not asking for anyone to write my paper for me. Im just having a hard time coming up with references that actually help.