what product positioning can do
By nangkasuy
@nangkasuy (83)
Philippines
March 6, 2007 2:07am CST
I don't know in other countries, if they sell Lactacyd pink and blue. Rumors said, that both are the same but that they are positioned differently. The feminine wash (pink) used to be priced a little bit more than the blue which is positioned for delicate skin cleansers.
But since more and more mothers are using Lactacyd blue for their babies (shampoo and skin cleansers), I found out in my neighborhood grocery that the blue now is priced higher. And all they did was place a picture of a baby on the box and positioned it as a baby wash. As a marketing graduate I understand these strategies but as a consumer I can't help but shake my head at the rising cost.
My baby girl who has sensitive skin uses Lactacyd blue, and when budget allows it, she uses Cetaphil cleanser which is 3x more expensive than Lactacyd. Oh well. Just venting.
1 person likes this
2 responses
@ethanmama (1745)
• Philippines
6 Mar 07
Hi, nangkasuy! I've also noticed that if you just put "baby" in the product, the price really goes up. Look at the bottle cleansers. I think they are almost the same as the ordinary dishwashing liquid, but they are way more expensive!
Have you tried J&J top to toe wash on your baby? It's gentle too, and less expensive. Although some babies are also sensitive to it.
@nangkasuy (83)
• Philippines
6 Mar 07
I used that on her and her skin dried up. That's why I switched back to Lactacyd blue and Cetaphil. Both soaps I used when she was still a newborn. She's a year old now.
My son uses Top to Toe wash and it's ok on his skin.
@im_anna (717)
• Philippines
6 Mar 07
yes, I also swap cleanser from time to time from lactacyd blue to cetaphil. I just use a few drops since babies are generally clean. what can we do... they are there to make profit... realistically. unless somebody here who knows a cleanser that's good for babies, doesn't have harsh chemicals & cheap at the same time, please let me know.
