Strange Phenomena: New vocabulary popping up in everyday life

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I have been subject to a strange phenomena while learning a new word, name, or location in my studies and culling of the world. After I obtain a new term, I find that time and time again I will run into this word in many places in the next few days where before I had not run into it. Whether it be within a book I have bought prior to learning the word that I am finally reading or already devouring, seeing the name of a new place I learned on the side of a truck as I traveled the interstate, or found in just about any other place words are known to hide and occupy. I want to know, does this occur with anyone else? I know it happens with one other person, but I'll use the discussion here to further my idea. Also, do you find this to just be an average matter of simply noticing the word more profoundly because you had it in your mind freshly just a few hours or days prior? Or is there something interesting going on? Should we just enjoy it, regardless? Feel free to add any other strange little things you notice in life as well, maybe we all share common things and can understand them better through extrapolation.