Satisfying Customers emotion in a highly technological market

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As the market place becoming more and more sophisticated, with more and more individualized gadgets to do business transaction without the need to interface with service/product providers, many could wonder how businesses are addressing the emotional experience of their customers. On one hand businesses are striving to be closed and emotionally attached their customers to their services, there are coming up with more self-processed (machine) transactions. Can business satisfy the emotional experience of their customers in such a situation?