vain over spotlight

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Why do people now a days always wanted to be in the television, movies..etc? What's the gain? Everyody wants to be seen wheter it would be a reality shows, game shows, etc..even it's the most ridiculous kind of show, still people wanted to be on it. While most superstars on the other hand, we know they have the great career but turns out to have a devasting kinda life? I mean most of 'em. Why most people wanted to get into that kinda complicated kind of life?