Why won't people respond to market research or survey calls?

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i'm wondering why people won't give a damn in answering market research studies or surveys. They either hung up right away, shout bullshit words right at your ears or even use deception just to escape this bullshit they call "survey or research calls". Some even mistook researchers or survey interviewers to be telemarketers. i think these surveys or research play a vital role in our life since the results of these would be use for the improvement of any consumer products and services. that is just my opinion. thank you!