Do you think ipod video players are the best on its class?

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ipod players from ipod shuffle to ipod video 80 gb are selling like hotcakes nowadays. for me, its seems like ipod is every teenager's dream. though it costs high, it's worth the buy. because today, what matters most on us in gadgets are it's size for our convenience. handy, slim, classy designs, contains a lot of features, battery life, huge memory, user friendly, services, parts, softwares,etc. all of these can be found in ipod videos. is there anything that can compete with ipod on it's class?