Fart --- how do you deal with it?

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Retaining farts can lead to some problems like a stomach ache from the gas pressure, pathological distention of the bowel if a person holds in farts too much, and even hemorrhoids due to the effort in retaining the flatus. Some people consider farting impolite, especially if they are on a social gathering, or even just with a small group of people as the noise or smell of that flatus would surely disrupt the people around. Well, good if you are just with your family or close friends as you will just laugh it out. But what if you are in a rather serious or classy gathering, where all you wanted is to let go of that air inside? How would you maintain your poise while doing the call of nature? Would you leave the group a bit and go to the toilet or somewhere to fart and never bother anyone with it? or you just do it there and play "innocent"? How about if you are in a big fully air conditioned conference room for a business meeting with your boss seriously presenting something in front, would you excuse yourself and go out of the room or you'll hold it 'till your meeting's done? Have you even been caught in these rather difficult situations? Do share your thoughts..:P