Daily Diva on wwe.com! Attraction for youngsters or just for publiccity?

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Daily diva on wwe.com is on the demand these days. Is this step of wwe.com is just for public city? or for attraction? in daily diva, a wwe diva is chosen and a sexy photo of her is published on wwe.com. like that every diva's pictures r given every day. what do u think about this step? plzzz help me to gotta understand this kind of steps.