A must see video
By estherlou
@estherlou (5015)
United States
September 25, 2007 11:47am CST
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again.The crew spent weeks shooting night and day. By the time it was over,they were ready to change professions.
The film cost six million dollars and took three months to complete including full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime.
However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewing's"
(Honda isn't paying a dime to have you watch this commercial!).
When the ad was pitched to senior executives, they signed on it immediately without any hesitation - including the costs. Everything; you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.!
Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.
http://www.albinoblacksheep.com/flash/honda.php
2 people like this
3 responses
@CatsandDogs (13963)
• United States
30 Sep 07
That is one incredible video! No wonder it took so many tries to get it right! Wow! I bet honda gets a big number in sales because of the commercial however, they'll need to to cover the cost of that video! But it was a great one nonetheless!
@whiteheather39 (24403)
• United States
25 Sep 07
Sorry but it was too boring for me to watch it all the way through. I suppose someone who enjoys watching clever gadgetry may find it interesting but I didn't.
@AmbiePam (92708)
• United States
25 Sep 07
That is really cool! But I would like to know how that took 6 million dollars! I know filming and production costs are a lot, but man. But they execs are right, it will sell itself. Thanks for sharing this.