Do Negative Ads "Work" for You?

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When it comes to negative political ads I'm always getting conflicting reports - most people swear they hate them and would rather they be done away with and that the candidates would tell us all what they will do instead of bashing their opponent and yet the pundits on the political talk shows will say these ads are, in fact, quite effective. Good examples would be "Harry and Louise" from the nineties and the "Swift Boat" ads in 2004. It's clear many people are telling pollsters and each other one thing while actually doing another. What about you? Do you ignore these mud-slinging ads altogether, do you pay attention but at least check out the claims to see if they're true or do you believe everything you hear and read from someone's opponent and vote accordingly? Annie