Can Emails Pay us for using them? Think?

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Emails Are Playing a very important role, they are giving us free access and And now they are Providing unlimited storage space. They do get income for the adds which the users click. But all the users May not click on the adds I have a new idea for the Email service providers ,If they Start New Programs for their users like paying for Clicking adds,inviting Referals or Giving Some Gift Vouchers. I think this Idea Will Definetly Help Email Providers To Improve Their Business and number of users. lets hope anyone among gmail,yahoo,hotmail will implement this first