PTC sustainability through ads revenue part 4: Crewbux

Philippines
October 21, 2008 12:08pm CST
Ok so I'm in this venture to find out how sustainable a site is by computing the amount of earnings they get per click. So my fourth one is going to be Crewbux. Well, I just went to Crewbux's site, and now they are running a new script. Crewbux has been controversial this past few weeks because of the change in TOS, making payments payable within 30 days. For this one, we'll do something different. My computation will be based on the price of standard ads per 1000 clicks, which is $20 Why 1000? Well, I found the 100 clicks and 500 clicks package stupid and really quick to compute, as they are priced $1 and $5 respectively, making a click priced at a cent. But then, why $20 for the 1000 clicks? I don't know. So that $20 will be divided by 1000 clicks, which will yield a 0.02 per click rate. Seeing that, a standard member click is 0.01, and a referral click is .005 So deduct that by the 0.02 0.022 - 0.010 -0.005= 0.005 So there is still a .005 earning. Multiplying that by 1000 we then get 5, So for that rate of click they still earn $5, and that's pretty big. So how about premium clicks with premium referrers? As the site says, there are 2784 premium members(and I think it will go up in numbers)...so let's just say 1000 of them are referred by a premium too(again the worst-case scenario), a premium click is worth 0.0125, and a premium referrer's cut is 0.01 per click... so using that, let's see... 0.02 - 0.0125 - 0.01 = -0.0025 Hmm, a loss of 0.0025 per click eh, so computing that we'll arrive at 2.5 loss per a member's click. Not bad, since they earn $5 for the 1000 clicks, they only have 2784 premium member the time I wrote this, and compare that to the increasing standard members, they'll still earn. Plus that computation has a low probability of existing that 1000 members are under a premium, but it can happen. So are they sustainable based on this computation? You decide, and please post your comments here. For me, they are sustainable, given the factor of purchases. Ads alone? it's hard to tell, because they loss and gain something depending on the setup. One thing is for sure, they are not always in profit this way, because they lose-gain. But then considering other factors, well, yeah. Have a nice day.
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