H1N1 the virus former known as the Swine Flu, what should we call it?

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The virus former known as the Swine Flu is now being renamed as Influenza A (N1H1) by the World Health Organization. In what seems to be an attempt to prevent a sharp declined in global sales for the pork industry. Many media outlets, such as the New York Times, and the Canadian Broadcasting Corporation (CBC), are refusing to stop using the name "Swine Flu" when refering to the virus in their broadcasts and in print. They claim it would be too confusing for their audiences to change the name now that they have been refering to H1N1 as the Swine Flu for the last week. What do you think? Should it be renamed? Should we even be concerned with what we call it?