what is mypoint?.....

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hi...mylot friends ,two years ago i received one email that was mypoint's message...since that time i continuous received 500more email from mypoint .i have been ignored that emails...and last year i all of a sudden found my account and i have 405points but i don't know what is point and how i use it....so dear myloter please let me know what is mypoint? where i can use that my points?....