"Their" instead of "its," standard English?

Philippines
September 27, 2012 8:51pm CST
I always make it a point to change "their" to "its" when the antecedent is singular, especially a company or group. However, when I edited marketing copy today, I feel sick and tired of having to change "their" to "its" when all the others use this convention, that is, using "its" when referring to singular subjects. Here is the sentence: "Carolina Accents makes pretty accent furniture for your living room, bathroom, kitchen, and bedroom, with all of their furniture stored and shipped from their headquarters in Riley, Mississippi." Since the verb "makes" is singular following the subject "Carolina Accents," a singular subject exists here. Then comes "their" furniture and "their" headquarters referring to the company at issue. So I am asking native English users here in mylot if this convention is standard practice in British or American English. Thanks.
3 responses
@owlwings (43910)
• Cambridge, England
28 Sep 12
It is acceptable to refer to a company as either a single entity or as a 'group of people'. Whichever you decide to do, you should be consistent throughout the article, at least, and most certainly in a single sentence or paragraph! "MyLot is very strict about their moderation policy" is simply sloppy English (the use of "is" introduces a singular subject but "their" implies a plurality!). The same applies in the passage you quoted. If an article begins by referring to a company as single entity, then it should do so throughout. Of course, if one then (in a subsequent paragraph) refers to the directors or the workers of the company and extol the products they make, store and ship, that might be acceptable (though still sloppy enough to make me go "Ho-hum!" if I were editing the article for publication. In short, "MyLot are very strict about their moderation policy" and "MyLot is very strict about its moderation policy" are both correct English ... but referring to a company in the singular at one point and in the plural somewhere else in the same passage is inconsistent, sloppy and (if the writer is being paid for the article) unprofessional. Unfortunately, there's a lot of it about ... even some very experienced and well-known writers have been guilty of doing it!
@owlwings (43910)
• Cambridge, England
28 Sep 12
... and even some experienced and careful writers may leave out an indefinite article in "... as single entity, ..."
• Philippines
29 Sep 12
Thanks owlwings. I'm glad a native English speaker, and a very good one, is in the house. I'm a freelance editor, and I understand the rules of grammar. But I know I'm at a disadvantage compared to native English users when it comes to word usage. I will come back here for related questions and hope you chime in each time. Thanks again.
@owlwings (43910)
• Cambridge, England
29 Sep 12
You are welcome, sergs_pogi. I shall try to help always, though sometimes I feel as though I am "flying by the seat of my pants"! I believe I can generally be trusted to say what is good English but it is often hard - and sometimes impossible - to explain why it is!
@hereandthere (45645)
• Philippines
28 Sep 12
i think it's because we were taught to use it, that, those, etc for places, things, concepts, not people. but in reality, what i've noticed is that native english speakers do the opposite. ex. i need employees that come on time. my cat poochie is a big boy who loves sleeping in my bed. i think it depends on the document (like if it's something official) and depends on the recipient if they're okay with what's commonly used.
• New Zealand
28 Sep 12
.Yeah i read the statement its sounds much better to the ear but the norm is theirs.Actually many editors mnake the mnistake so it had become the norm.