Sleep with Lullaby Milk!
@NormanDarlo (1071)
Ireland
October 12, 2018 5:03pm CST
"Relax! Our milk is scientifically proven to help you get a good night's sleep. Because our cows are milked before dawn, Lullaby Milk contains higher levels of naturally occurring melatonin. Melatonin is a natural hormone that we produce in our bodies at night to get you ready for sleep. Melatonin regulates the sleep-wake cycle. Likewise cows produce melatonin during darkness, therefore Lullaby Milk contains these natural higher levels."
There are so many things wrong with this! It's like four times the price of regular milk. I guess that's to pay for the milker's overtime, having to get up before dawn. But what about the poor cows? If they are producing melatonin doesn't that mean they should be asleep? 
Well, that's marketing for you. Just be careful not to put it in your coffee in the morning!
Well, that's marketing for you. Just be careful not to put it in your coffee in the morning!9 people like this
9 responses
@LadyDuck (471969)
• Switzerland
15 Oct 18
@NormanDarlo I am pretty sure this is the case. I will ask to be more than sure the next time I go to the nearby farm.
1 person likes this
@NormanDarlo (1071)
• Ireland
15 Oct 18
@LadyDuck Thanks! I await with baited breath 
1 person likes this
@NormanDarlo (1071)
• Ireland
15 Oct 18
Really? I didn't know that. So when we get them up for milking before dawn in the winter, as normal, the milk has been waiting in their udders since the previous afternoon?
1 person likes this
@NormanDarlo (1071)
• Ireland
15 Oct 18
LOL Pitstop - I like your sense of humour
1 person likes this
@kareemadivina (1230)
• Philippines
12 Oct 18
It's quite interesting.Poor cows, they must have been awake all the time when milk and Melatonin are extracted from them.It's a clever marketing commercial though, with the brand name Lullaby and the Melatonin thing.
1 person likes this
@NormanDarlo (1071)
• Ireland
15 Oct 18
Maybe too clever, though, as I haven't seen this in the shop since that day when I took the photo, about a month ago!
1 person likes this
@kareemadivina (1230)
• Philippines
18 Oct 18
@NormanDarlo It must have been sold out all the time as many people are suffering from insomnia.Poor cows, they have been sleep-deprived all the time.
1 person likes this
@NormanDarlo (1071)
• Ireland
18 Oct 18
@kareemadivina I suspect the opposite! I think most people will baulk at the very high price, as well as feeling sorry for the cows - and farmers!!
@xFiacre (13117)
• Ireland
13 Oct 18
@normandarlo I concur. There are many things wrong with this on many levels, especially to the non-practising vegan in me. Science, it seems, has proven many things, and not all of them necessary.
1 person likes this
@CarolDM (203422)
• Nashville, Tennessee
29 Oct 18
@NormanDarlo Yes it is more costly but they as a whole take advantage of us as consumers. I would love to have all of my vegetables in a garden in the yard. We always had one growing up.
1 person likes this
@NormanDarlo (1071)
• Ireland
29 Oct 18
@CarolDM Totally. Everyone needs to buy a new car off our back! I grew lots of vegetables until a couple of years ago. Need to find my veggie mojo again 
1 person likes this
@NormanDarlo (1071)
• Ireland
29 Oct 18
You certainly do, and the difference generally is enough to put them beyond my budget, although there is no doubt that growing many products without artificial inputs can be more costly. Taste-wise my experience tells me that there is no difference, but an argument can be made that organically grown crops are less damaging to the environment. The only organically grown product that I regularly choose is carrots, because it is safe to eat them unpeeled. If artificial pesticides are used, their residues accumulate in the skins.
1 person likes this
@indexer (4852)
• Leicester, England
12 Oct 18
During winter virtually all cows are milked before dawn! This certainly sounds like a scam. However, I am not against farmers getting a fair price for their milk, as opposed to being forced by the supermarkets to sell it to them at a loss.
1 person likes this
@NormanDarlo (1071)
• Ireland
15 Oct 18
No, but this is not going to get farmers a fair price for their milk. If it's not an outright scam it's obviously a faddy niche. I spotted this a month or so, and haven't seen the stuff since then in the shop.
@NormanDarlo (1071)
• Ireland
15 Oct 18
And I take my tea with lots of milk, so I need to be careful!
1 person likes this
